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RTB (Real Time Bidding)

DMP Global Business


Advertisement Delivered in RTB

RTB (Real-Time Bidding) is a programmatic buying technique. Based on users’ online behavioral data, our RTB finds the inventory of the web page visited by users who are the best match with the client’s targets. Then, it buys such inventory through real-time bidding for ad impressions to the users.

  • The client or its agency bids the inventory through a DSP that specializes in RTB.

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  • An SSP or AD Exchange company increases a publisher’ revenue based on RTB, and it awards impressions to the client with the highest bidding price.

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  • The client with the highest bidding price wins the bidding and places its ads for users on the page.

*Usually, the entire advertisement delivery through RTB is completed within a short time duration of 100 ms.


Advertisement Delivery Process in Wider Planet(Bidding Model)

  • Baido logo
  • Appnexus logo
  • Tencent logo
  • PubMatic logo
  • Daum Kakao logo
  • Rubicon logo
  • RightMedia logo
  • Facebook logo
  • DoubleClick logo
  • Yahoo Conpany logo
  • Input Data mapping
  • WP Taglookup Cookie Match
  • CategoryLook up Zone ID
  • ADLook up Cookie Match
  • ADFilter Cookie Match
  • Ranking RS/CPM
  • Select
  • Bidding 1Price Auction 2Price Auction
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