Artist Company User targeting

What is User Targeting

We analyze users’ behavioral data to group them and deliver targeted advertising service.

By collecting and analyzing more than 250 TB of users’ online behavioral data, we accurately categorize users by interests and identify similar users.

Targeting of users highly interested in products/services of the client’s industry
Targeting of users highly interested in products/services of the industry similar to that of the client
Targeting based on analysis of the client’s existing users
Targeting of users by gender/age (service to be launched)

USER BEHAVIORAL DATA

We analyze users’ behavioral data to group them and deliver targeted advertising service.

By collecting and analyzing more than 250 TB of users’ online behavioral data, we accurately categorize users by interests and identify similar users.

URL analysis Keyword pattern analysis Search News and article (page) analysis Image
Advertisement
Response rate
Analysis
User Pattern Analysis

Our machine learning analyzes users’ online behavioral data for user grouping.
User keyword Visited website Webpage contents Industry Core user group Recommended user group
User Group Recommendation for Client

We recommend core user groups and similar user groups based on client data analysis.
Ad Delivery to Target Users

When core user groups and similar user groups visit any one of more than 9,000 publishers in partnership with TargetingGates™, advertisements are shown to them.

Artist Company

User Targeting

What is User Targeting

User Pattern Analysis

User Group Recommendation for Client

Ad Delivery to Target Users

Category

IT/Telecom

Marriage/Childbirth/ Childrearing

News/Media

Business/Industry

Travel

Home/Life

Education

Culture/Art/Entertainment

Society

Electronics/Home Appliances

Health

Finance/Real estate

Sports/Leisure

Clothing/Fashion

Shopping

Food/Beverage

Beauty

Job

Automotive

Politics/Administration

Online community/Blog