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DSP (Demand Side Platform)

Global Business DMP


We connect Clients, Customers and Publishers. Your Real Connector

The purpose of advertising is to identify new customers, retain visiting customers, and turn them into loyal customers.

TargetingGates™ provides information about categorized users to meet the client’s needs. With a comprehensive coverage of publishers where target customers visit, we support immediate and efficient campaign execution and analysis.

TargetingGates™
  • Audience
    Buying
  • Campaign
    Activation
  • Campaign
    Analysis
  • Media
    Buying


Audience Buying Precise targeting of desired customers

TargetingGates™ attracts new customers for the client by targeting users segmented into 25 categories and 241 sub-categories based on their interests. It also helps to retain customers by retargeting the client’s website visitors who made or are likely to make purchase on the website.

  • Attract
    newcustomers
  • Retain
    existing customers
  • Turn them
    into loyal customer


Campaign Execution Efficient campaign management and analysis

You can easily plan campaigns as you want, and TargetingGates™ helps you to efficiently run and manage them.

It provides various targeting features and supports automated A/B testing on creatives.

  • Campaign planning

    Anyone can easily plan, and run campaigns.

  • Campaign management

    TargetingGates™ runs campaigns with various targeting features, and supports automated A/B testing on creatives.

  • Campaign performance analysis

    It monitors campaign performance in real time, and provides in-depth reports for additional analysis.


Media Buying Comprehensive coverage of publishers

TargetingGates™ shows ads on more than 9,000 publishers. We have 70% of publishers in direct partnership, and our RTB (Real-time Bidding) expands the range of publishers

through Ad Exchanges such as Google ADX, Baidu Exchange, Alibaba TANX, and Tencent Exchange.

TargetingGates™ publishers


Best Operational Experience in Google DoubleClick AdX in Korea

For the first time in Korea, with our in-house developed RTB Bidder, we won the global certification of 3PAS (3rd-Party Ad Serving) from Google DoubleClick in 2014. Since then, we have delivered ads on Google Display Network.

Our RTB Bidder uses the proprietary machine learning algorithms to create an optimal bidding strategy in the global environment. It can make more than 10 billion bids a day, which is the largest purchasing capacity among all Korean DoubleClick AdX buyers. We maintain the highest quality of bidding service through our hotline with Google SEA.

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