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Contextual Targeting

User Targeting Retageting


What is Contextual Targeting

It delivers the most relevant advertisement on the page by categorizing online web/app data and gathering keywords on the page.

Our contextual targeting was developed by Wider Planet engineers with extensive experience in global search companies.

  • Clients select keywords and topics.

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  • Wider Planet extracts keywords and topics from the page contents of publishers.

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  • Wider Planet delivers campaigns with matching keywords and topics, during users’ visit to the webpage.

  • Keyword Matching

    Advertisements are shown if the client’s campaign keyword matches the keyword on the publisher’s page.

  • Topic Matching

    Advertisements are shown in the publisher’s contents that match advertising topics.

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