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What is User Targeting

We analyze users’ behavioral data to group them and deliver targeted advertising service.

By collecting and analyzing more than 250 TB of users’ online behavioral data, we accurately categorize users by interests and identify similar users.

  • Targeting of users highly interested in products/services of the client’s industry
  • Targeting of users highly interested in products/services of the industry similar to that of the client
  • Targeting based on analysis of the client’s existing users
  • Targeting of users by gender/age (service to be launched)
USER BEHAVIORAL DATA

We analyze users’ behavioral data to group them and deliver targeted advertising service.

By collecting and analyzing more than 250 TB of users’ online behavioral data, we accurately categorize users by interests and identify similar users.

  • URL analysis Keyword pattern analysis Search News and article (page) analysis Image
    Advertisement
    Response rate
    Analysis
    User Pattern Analysis

    Our machine learning analyzes users’ online behavioral data for user grouping.

  • User keyword Visited website Webpage contents Industry Core user group Recommended user group
    User Group Recommendation for Client

    We recommend core user groups and similar user groups based on client data analysis.

  • Ad Delivery to Target Users

    When core user groups and similar user groups visit any one of more than 9,000 publishers in partnership with TargetingGates™, advertisements are shown to them.


Category

TargetingGates™ categorizes web users’ interests (keyword, visited website, etc.) into 241 categories.

  • IT/Telecom

    9 related categories

  • Marriage/Childbirth/ Childrearing

    4 related categories

  • News/Media

    9 related categories

  • Business/Industry

    3 related categories

  • Travel

    5 related categories

  • Home/Life

    7 related categories

  • Education

    8 related categories

  • Culture/Art/Entertainment

    12 related categories

  • Society

    6 related categories

  • Electronics/Home Appliances

    4 related categories

  • Health

    11 related categories

  • Finance/Real estate

    9 related categories

  • Sports/Leisure

    7 related categories

  • Clothing/Fashion

    12 related categories

  • Shopping

    5 related categories

  • Food/Beverage

    4 related categories

  • Beauty

    2 related categories

  • Job

    2 related categories

  • Automotive

    4 related categories

  • Politics/Administration

    7 related categories

  • Online community/Blog

    7 related categories

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